NPD launches digital games tracking service in US

Only select publishers' sales will be tracked, including EA, Capcom, Activision Blizzard, Square Enix, Take-Two, Ubisoft, Deep Silver and Warner Bros.

The digital data will be combined with the existing stats on physical sales and released each third Thursday of the month.

The firm is in the process of recruiting additional publishers.

We'll finally see some sales statistics regarding digital video game purchases from The NPD Group.

More reliant information means a better product for costumers, as it would help the gaming industry make better decisions on how to move forward with their particular companies.

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Sales are counted across the main platform storefronts - PlayStation Store, Xbox Live and Steam - but not across smaller off-shoots such as and Uplay.

NPD is also trying to approximate the digital sales of publishers not signed up for its digital tracking service, though this will not be part of the firm's reports initially. The NPD hopes to expand this system into other countries beyond the United States, if proven successful enough in it's objective.

"While digital gaming has exploded in the past several years, physical gaming sales, including hardware and accessories, have a major presence in this industry".

"As has been experienced across a wide variety of industries, digital has made a big impact on the overall gaming market, and we've risen to meet the demand for a reporting mechanism that tracks those sales in a timely and accurate way", said NPD Group Toys and Games head, Joanne Hageman.

  • Michael Mitchell