Apple's Launch Of iPhone 7 Is Dubbed By Criticism

This is one area where the iPhone 7 and the iPhone 7 Plus are very similar, as both have a slim metal body in black, jet black, silver, gold or rose gold.

Unveiled during the firm's hotly-anticipated launch event in San Francisco today, the new iPhone doesn't look too different to last year's iPhone 6S and iPhone 6S Plus devices, sporting the same aluminium design and rounded edges - but this time without the iconic antenna lines. A six-core GPU is also included.

Touted as the most powerful chip ever installed in a smartphone, the new, custom-designed Apple A10 Fusion chips used are also described as allowing more time between charges and providing the "longest battery life ever in an iPhone".

As with its specs, the Apple iPhone 7 Plus is still something which can be called a smartphone.

One of the biggest questions Apple's present fanbase has is perhaps if Apple's latest flagship product is worth buying.

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New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The performance benefit should allow Apple to wring out a bit more performance than it otherwise would have been able to on the 16-nanometer technology. Many Apple users around the globe were waiting for this feature. Indeed everyone will conclude that it has a mastery of art on its design. The first is that Apple may have adopted Imagination Technologies' (NASDAQOTH: IGNMF) Series 7XT Plus design. Even the all-time hit "Pokemon Go" will run seamlessly in these new breed of iPhones.

A new Geekbench listing for the iPhone 7 Plus, uploaded after its announcement and spotted by 9to5Mac, reveals 3GB of RAM, which, combined with the two highest performance cores in the A10 Fusion processor, led to a single-core score of 3233 and a multi-core result of 5363. The iPhone 7 Plus is priced at £719, £819 and £919 for the 32 GB, 128 GB and 256 GB variants.

There's also an improved camera that now includes optical image stabilisation, while the resolution of the traditionally inferior front-facing camera has been upped from five megapixels to seven. In other words, the iPhone 7 Plus is the longer lasting of the two, presumably because the extra size allowed Apple to fit a larger battery.

The winner will be notified by email. And at $849 for an iPhone 7 with 256 GB or $969 for an iPhone 7 with 256 GB, it's just a slightly cheaper route than the iPad Pro.

  • Michael Mitchell